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Belfast Giants and Sports Entertainment Tours Partner for 2023/24 Season

The Stena Line Belfast Giants are pleased to announce an exciting new partnership with Sports Entertainment Tours.

The partnership will see Sports Entertainment Tours become the official travel agent of the Belfast Giants, as well as sponsorship of the Giants’ home penalty box at The SSE Arena, Belfast.

Commenting on the partnership, Adam Keefe, head coach of the Belfast Giants, said: “Sports Entertainment Tours helped us immensely during the 2022/23 season. The benefit of working alongside a travel agent who understands our requirements and the complexity of booking travel for professional athletes cannot be understated.

“Much like the Belfast Giants, Sports Entertainment Tours strive to be the best in class across all areas of their business, and I am very much looking forward to working with them in partnership throughout the 2023/24 season.”

Headquartered in Belfast, Sports Entertainment Tours offer 24/7 complete travel management services, including airline bookings, private transfers, venue selection and management, and hotel reservations, for sports teams and clubs – ranging from professional to amateur. Working alongside only selected partners, Sports Entertainment Tours remove the stress of arranging travel for any sports team, leaving them more time to do what they do best.

John Boyde, managing director of Sports Entertainment Tours, said: “We are thrilled with today’s announcement, confirming Sports Entertainment Tours as the official travel agent to the Belfast Giants. We really enjoyed working with the Giants over the course of last season and it was fantastic that this coincided with their historic treble-winning season. We are very excited about this partnership and what the future will bring for both us and the Belfast Giants. We have provided a top-class service for a top-class team, and we look forward to working together long into the future – celebrating a lot more successes to come.

“Given the Belfast Giants have chosen us as their official travel agent, this is a testament to the tremendous effort by the team at Sports Entertainment Tours who always deliver an exceptionally high level of service for all our clients. We understand that, with the nature of travelling to sporting events, it’s not a ‘one size fits all’ solution, so we work very hard to tailor every trip suit our clients’ needs and expectations.”


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